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Then they could pitch it as the best way to stay in touch with your family when you're at work and when you're not. They should then put their money where their mouth is by embedding it into Windows and ensuring cross-communication with Teams. I think MS could resurrect Skype if they dropped the Teams personal app and affirmed their focus on Skype and commitment to seeing it become the primary communication system. If it does, I don't think the upcoming updates to Skype will do much to convince people. I'm not sure Microsoft cares whether Skype is a premier platform for communication again. Even in cases where Microsoft switched to a different protocol or underlying tech, it still gained insight from its development Skype. Like Mixer tech living on in the Xbox ecosystem, Skype tech remains throughout Microsoft's software, including some of the best Windows 10 apps. If Skype stopped working as a platform tomorrow, Microsoft would still benefit from its acquisition of the platform. The tech that Microsoft wanted from Skype is being used in other services like Teams and Xbox Live messaging. Skype for Business has transitioned to Microsoft Teams. That's not why the company drove it into the ground, but it's downfall isn't that big of a loss. Microsoft doesn't need Skype to succeed as a consumer service.

Source: Dan Thorp-Lancaster / Windows Central (Image credit: Source: Dan Thorp-Lancaster / Windows Central) Microsoft could fix every single issue with Skype, but it wouldn't matter much if people have already left. Once people leave a platform for communication, the platform loses value.

What else could it be? It's time to cut loose and move on. If after years of failed attempts to rebrand and rebuild Skype, Microsoft is unable to improve even the most basic aspects of the service, there must be something fundamentally wrong with it. It just doesn't feel good to send texts over Skype-based services, watching the app struggle to open even on the world's most powerful PCs and phones, while Telegram and WhatsApp, and crucially, Discord, all open at a mere instant. I'm not quite sure why, but it's absurd to me that, in 2021, Skype and Xbox Live messaging services lag behind the competition in speed. When Microsoft was in the running to purchase Discord, our senior editor Jez Corden discussed some of the issues with Skype: Skype has a long history of inconsistency. People didn't just switch from Skype to Zoom and WhatsApp to go with a trend. Source: Daniel Rubino / Windows Central (Image credit: Source: Daniel Rubino / Windows Central)